The US app economy will be worth $151 billion by 2017
The value of the app economy in the US currently sits at around $72bn, this will double in the next four years to be worth $151bn according to research from Appnation.
The State of the App Economy Report, which was produced in partnership with Reticle Research, also found the largest contributor to this number will be app-enabled commerce, supplemented by forecasted revenue from downloads, in-advertising and virtual goods.
“Our research demonstrates that despite the massive popularity of apps and a saturated marketplace in the US, the overall growth rate in the app economy is still accelerating and will be until at least 2015,” said Appnation’s founder and CEO, Drew Ianni.
Ross Rubin co-author of the report added: “Smartphones and tablets are driving the app economy today, but emerging platforms, such as connected cars and smart TVs, are providing new opportunities as well as raising thorny questions regarding how they will interface with apps consumers already have. For example, nearly 11 per cent of U.S. consumers now have a vehicle that can support apps on a centre console and three times as many consumers plan to purchase app-enabled TVs versus non-app-enabled TVs in the next six months.”
The research is based on platform adoption and intent, tablet and smartphone app discovery, tablet and smartphone app usage, cloud service usage and feature desirability analysis of smart TVs, following a survey fielded to 2,500 online US consumers.