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By Gillian West, Social media manager

July 12, 2013 | 2 min read

Online dating site match.com has revealed its latest creative marketing campaign for the launch of a new service for members and their single friends – match.com nights.

The relaxed and informal get-togethers held in local bars are designed to give match members more opportunities to meet potential dates. The free-to-attend events will take place at carefully selected bars across the UK with member allowed to invite up to three single friends who aren’t match.com members.

The creative is the latest in the series of ‘Real Stories’ adverts and will debut this weekend (Saturday 13 July) on ITV1 featuring real match.com member Susie. The ad shows Susie, a busy GP, going to a match.com night with a friend and meeting Franz.

Karl Gregory, MD of match.com (UK & Ireland) said: “We’re continually innovating to make sure our members have the best possible chance of meeting someone they might not otherwise meet, whether that’s by getting to know one another through our site, or by meeting at one of our nights. With match.com nights there are no gimmicks, it’s just our members and their single friends in a relaxed and informal environment. The fact that you know the person you’re speaking to is single helps enormously, making it easier for people to meet potential dates.”

From Monday 15 July match.com will host up to 24 match.com nights each month with members invited to attend nights in their area by email and through the ‘Night’ section of the website.

Match.com

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