Ad of Day: Persil - Whatever Life Throws
M83 provides the soaring soundtrack to this summery splatterfest of colour. A little girl walks in slow motion through a meadow towards the camera as arcs of paint representing stains soil her pristine dress. It's an attractive way to convey what washing powders have to do; somehow managing to sanitise the very dirt the ad is seeking to highlight.
Agency: DLKW Lowe
Creative Team: Frances Leach / Christopher Bowsher TV Producer: Jeremy Muthana Film Prod Co: Academy Films
Director: Niall O'Brien
Producer: Dom Thomas
Dir of Photography: Alex Barber
Post-Prod House: The Mill
Editing House: Final Cut
Editor: Ed Line