The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

July 12, 2013 | 1 min read

M83 provides the soaring soundtrack to this summery splatterfest of colour. A little girl walks in slow motion through a meadow towards the camera as arcs of paint representing stains soil her pristine dress. It's an attractive way to convey what washing powders have to do; somehow managing to sanitise the very dirt the ad is seeking to highlight.

Agency: DLKW Lowe

Creative Team: Frances Leach / Christopher Bowsher TV Producer: Jeremy Muthana Film Prod Co: Academy Films

Director: Niall O'Brien

Producer: Dom Thomas

Dir of Photography: Alex Barber

Post-Prod House: The Mill

Editing House: Final Cut

Editor: Ed Line

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