11 July 2013 - 6:36pm | posted by | 0 comments

William Morris talent agency strikes a deal with Droga5, acquiring a 49% stake

William Morris talent agency strikes a deal with Droga5, acquiring a 49% stake William Morris talent agency strikes a deal with Droga5, acquiring a

Talent agency William Morris Endeavor has made an estimated $225m deal with Droga5, giving it a 49 per cent stake in the New York ad agency.

The deal will be completed early next week.

“Droga5 has always endeavored to be the most influential creative agency in the business, with ideas that move our clients and our industry forward,” said David Droga, founder and creative chairman, Droga5. “This partnership will exponentially accelerate our ability to realise that ambition.”

It is hoped the partnership will allow the two agencies to create more branded content by bringing together their advertising and entertainment resources, giving clients an A-Z solution from one, combined, agency rather than having to work with multiple shops.

Droga5’s current clients include Coca-Cola, Motorola, and Spotify while William Morris has Lady Gaga, Alicia Keys, and Oprah Winfrey amongst others on its book.

The management of Droga5’s agency operations will not change.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

32 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...