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Volvo to feature Twitter Jukebox to promote in-car Spotify partnership at Goodwood Festival of Speed

Volvo is set to utilise a Twitter Jukebox using Raspberry Pi in order to promote its in-car voice activated Spotify function at the Goodwood Festival of Speed.

The car brand will be promoting the in-car partnership with Spotify at the Festival through the jukebox which will allow visitors to the stand the chance to tweet their favourite song or artists alongside the hashtag #VolvoConnected, with the song then automatically being added to the playlist.

In order to achieve this, the use of Raspberry Pi technology has been included, allowing a server to pull in tweets using the hashtag and matching the song selection through Spotify. A PC will be connected to a visual display on the stand to display the artist, song choice and the name of the person who made the request.

Those without a Twitter account will also be able to add a selection to the playlist by using a touchscreen to add their name and song choice, which will be played through speakers at the stand.

All entrants will also be placed into the draw for a Spotify premier membership.

Knit, the creative technology company, developed the Twitter Jukebox while the stand design and experiential elements have been developed by brand experience agency, TRO.