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Volvo to feature Twitter Jukebox to promote in-car Spotify partnership at Goodwood Festival of Speed

Volvo is set to utilise a Twitter Jukebox using Raspberry Pi in order to promote its in-car voice activated Spotify function at the Goodwood Festival of Speed.

The car brand will be promoting the in-car partnership with Spotify at the Festival through the jukebox which will allow visitors to the stand the chance to tweet their favourite song or artists alongside the hashtag #VolvoConnected, with the song then automatically being added to the playlist.

In order to achieve this, the use of Raspberry Pi technology has been included, allowing a server to pull in tweets using the hashtag and matching the song selection through Spotify. A PC will be connected to a visual display on the stand to display the artist, song choice and the name of the person who made the request.

Those without a Twitter account will also be able to add a selection to the playlist by using a touchscreen to add their name and song choice, which will be played through speakers at the stand.

All entrants will also be placed into the draw for a Spotify premier membership.

Knit, the creative technology company, developed the Twitter Jukebox while the stand design and experiential elements have been developed by brand experience agency, TRO.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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