Tyrells celebrates cricket season with the launch of Cricket Tea Crisps
Premium crisp brand Tyrrells is celebrating English cricket this summer with the launch of Cricket Tea Crisps.
The afternoon-sandwich inspired pack features ‘three deliveries in one’ with the ham, cheese and tomato seasoned offering. The unique pack will only be available during the summer cricket season, and takes its name from the sporting tradition of breaking for tea.
Oliver Rudgard, marketing director at Tyrells, commented: "A summer of cricket is one of those truly English endeavours, irrespective of the weather. As a quintessentially English brand, we thought we would celebrate cricket tea with this limited edition whilst the English do battle with the Australians. Creating a pack that has the uniqueness of three seasonings in one bag was a key part of the campaign."
To promote the launch Tyrells is inviting village cricket teams to get in touch with the first 500 to email receiving a free case of Cricket Tea Crips, those who receive a case will then be in with the chance of winning a season’s worth of snacks by submitting an entertaining image of their team munching away on the Cricket Tea Crisps.
Rudgard added: "We are also delighted to not just celebrate the national game, but also the grass roots of the sport by offering these crisps to teams in return for their entertaining cricket photos and stories."