The Drum Awards for Marketing - Extended Deadline

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By Steven Raeburn, N/A

July 11, 2013 | 1 min read

It is being claimed as “The first-ever Kung Fu movie written by the internet”, with a claimed 4.1 million viral impressions after a year long campaign designed by Mercer Bell.

At the time of writing, Fists of Fusian - The Movie, with a script crowdsourced via Facebook, currently has 310 views on Youtube.

Carmela Soares, digital creative director at MercerBell said the campaign, designed for client Maggi Fusian Noodles, had to find a way to engage their Gen Y audience.

"So we bought a Kung Fu movie in Mandarin and decided to let the audience tell the story,” she said.

“We broke the film into episodes and let people write the subtitles in English.

“Fans could vote for their favourite clips and the winning clips have been edited back together, to form the world's first crowd-sourced Kung Fu film."

The completed film, 18 minutes in length, was posted on Youtube on 14 June.