Innocent Drinks tweet sparks social media pet-off with O2, Tango and Betfair

Never one to miss an opportunity on social media O2 has high jacked Innocent Drinks playful picture of a pup to promote its #bemoredog campaign. Innocent Drinks posted the picture of the pooch covering the ‘No’ part of a ‘No dogs allowed’ sign to read ‘Dogs allowed’ on its Twitter feed yesterday prompting the mobile operator to reply.

Innocent Drinks sparked the pet-off with this Tweet

To which O2 replied asking if they had any pictures of a dinosaur dressed as a dog and telling the soft drinks brand to bring back the Tango man as apparently he knew how to #bemoredog. The jesting between the brands carried on with fans also posting pictures of dogs in various get ups including pugs in wedding dresses and dinosaur costumes, a dog dressed as two dogs carrying box, a farmer dog and a robot dog. Betfair then got in on the act replying to Tango, O2 and Innocent Drinks offering up a picture of a sausage dog dressed as a giraffe. The friendly exchange between the brands sees Innocent Drinks offering to #bemoredog for O2 by “getting confused and distressed whenever we see a hoover” this weekend, and O2 offering to “shake things up a little, embrace new ideas and enjoy the sun while it lasts” to be more smooth in return.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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