Never one to miss an opportunity on social media O2 has high jacked Innocent Drinks playful picture of a pup to promote its #bemoredog campaign.
Innocent Drinks posted the picture of the pooch covering the ‘No’ part of a ‘No dogs allowed’ sign to read ‘Dogs allowed’ on its Twitter feed yesterday prompting the mobile operator to reply.
Fans of all things furry themselves Innocent Drinks replied with a picture of a fox which features on its bottles asking O2: “Is this a fox? Is this a dog? Is this a fox trying to #bemoredog?” Spotting the opportunity Tango then got in on the banter offering up a picture of a dog dressed as a dinosaur.
— O2 in the UK (@O2) July 10, 2013
To which O2 replied asking if they had any pictures of a dinosaur dressed as a dog and telling the soft drinks brand to bring back the Tango man as apparently he knew how to #bemoredog.
The jesting between the brands carried on with fans also posting pictures of dogs in various get ups including pugs in wedding dresses and dinosaur costumes, a dog dressed as two dogs carrying box, a farmer dog and a robot dog.
Betfair then got in on the act replying to Tango, O2 and Innocent Drinks offering up a picture of a sausage dog dressed as a giraffe.
— Betfair (@Betfair) July 10, 2013
The friendly exchange between the brands sees Innocent Drinks offering to #bemoredog for O2 by “getting confused and distressed whenever we see a hoover” this weekend, and O2 offering to “shake things up a little, embrace new ideas and enjoy the sun while it lasts” to be more smooth in return.