11 July 2013 - 10:04am | posted by | 2 comments

Innocent Drinks tweet sparks social media pet-off with O2, Tango and Betfair

Innocent Drinks sparked the pet-off with this TweetInnocent Drinks sparked the pet-off with this Tweet

Never one to miss an opportunity on social media O2 has high jacked Innocent Drinks playful picture of a pup to promote its #bemoredog campaign.

Innocent Drinks posted the picture of the pooch covering the ‘No’ part of a ‘No dogs allowed’ sign to read ‘Dogs allowed’ on its Twitter feed yesterday prompting the mobile operator to reply.

Fans of all things furry themselves Innocent Drinks replied with a picture of a fox which features on its bottles asking O2: “Is this a fox? Is this a dog? Is this a fox trying to #bemoredog?” Spotting the opportunity Tango then got in on the banter offering up a picture of a dog dressed as a dinosaur.

To which O2 replied asking if they had any pictures of a dinosaur dressed as a dog and telling the soft drinks brand to bring back the Tango man as apparently he knew how to #bemoredog.

The jesting between the brands carried on with fans also posting pictures of dogs in various get ups including pugs in wedding dresses and dinosaur costumes, a dog dressed as two dogs carrying box, a farmer dog and a robot dog.

Betfair then got in on the act replying to Tango, O2 and Innocent Drinks offering up a picture of a sausage dog dressed as a giraffe.

The friendly exchange between the brands sees Innocent Drinks offering to #bemoredog for O2 by “getting confused and distressed whenever we see a hoover” this weekend, and O2 offering to “shake things up a little, embrace new ideas and enjoy the sun while it lasts” to be more smooth in return.

Comments

11 Jul 2013 - 15:40
steve82313's picture

All this hilarity is very well until someone from Radox's PR is horrifically savaged while attempting to dress up an unwilling terrier for a twitpic.

2
0
12 Jul 2013 - 12:04
marta_social

I can only wish my clients had the courage to do something like this...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...