11 July 2013 - 5:12pm | posted by | 0 comments

FOX Sports appoints Anomaly Amsterdam as agency of record in the Netherlands

FOX Sports new channels will be the only channels dedicated to football in the NetherlandsFOX Sports new channels will be the only channels dedicated to

FOX Sports in the Netherlands has named Anomaly Amsterdam as its agency of record following a competitive pitch involving multiple agencies.

Anomaly has been tasked with leading duties ranging from foundational business and brand strategy, communications planning and launch strategy to partnerships, advertising, branded content, digital and social as FOX Sports gears up to launch a new stable of premium channels in the Netherlands.

“Their extensive brand experience, strategic thinking and breadth of creativity made Anomaly the ideal partner for us, and their local knowledge and passion for football is second-to-none,” explained Arno de Jong, commercial and marketing director FOX Sports.

Hazelle Klønhammer, Anomaly Amsterdam president, added: “FOX Sports is a world-class brand with a relatively small footprint locally, and we’re looking forward to partnering with them to introduce the Dutch audience to a better viewing experience.

“It’s rare that you get to work with a great brand that also happens to be a media owner, and we look forward to helping establish FOX Sports in a way that will quickly raise awareness and drive their growth in this market.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

37 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...