FOX Sports appoints Anomaly Amsterdam as agency of record in the Netherlands

FOX Sports in the Netherlands has named Anomaly Amsterdam as its agency of record following a competitive pitch involving multiple agencies.

FOX Sports new channels will be the only channels dedicated to football in the Netherlands

Anomaly has been tasked with leading duties ranging from foundational business and brand strategy, communications planning and launch strategy to partnerships, advertising, branded content, digital and social as FOX Sports gears up to launch a new stable of premium channels in the Netherlands.

“Their extensive brand experience, strategic thinking and breadth of creativity made Anomaly the ideal partner for us, and their local knowledge and passion for football is second-to-none,” explained Arno de Jong, commercial and marketing director FOX Sports.

Hazelle Klønhammer, Anomaly Amsterdam president, added: “FOX Sports is a world-class brand with a relatively small footprint locally, and we’re looking forward to partnering with them to introduce the Dutch audience to a better viewing experience.

“It’s rare that you get to work with a great brand that also happens to be a media owner, and we look forward to helping establish FOX Sports in a way that will quickly raise awareness and drive their growth in this market.”

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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