Daily Motion partnership sees cloud tech transform online video into connected TV apps
Opera Software, the web browsing platform, has launched a new TV app which can transform online video into connected TV content for free in less than a minute.
A partnership with the world’s second largest video site, Dailymotion, will see its content distributed to an estimated 108m Smart TV’s globally as well as connected Blu-ray Disc players, streaming media players and hybrid set-top boxes.
Eschewing the need for brands and content owners to develop their own Smart TV apps Opera TV Snap allows content owners to repurpose their existing online video inventory into HTML5 apps.
Moreover this allows content owners to monetise their existing catalogues through Opera’s own ad networks.
Aneesh Rajaram, senior vice-president for TV & Devices, Opera Software, said: “Video has proven to be the most popular app category for Smart TV audiences, and it’s no wonder, as larger TV screens can bring viewers up close and personal with their favorite online content. Opera TV Snap will help brands and content owners effortlessly reach new audiences, while bringing a greater choice of popular video to viewers. I can’t wait to watch the latest highlights from my favorite sports teams and music artists directly on my Smart TV.”
Vincent Martin, VP media development added: "The big screen is a fast growing new territory for online video, and Dailymotion is proud to provide a new tool to its content partners to benefit from that growth. The Opera TV Snap solution is a good example of Dailymotion's strategy to simplify distribution and exploit content across all screens and platforms. And, for our users, it will be even easier to find their favorite content directly on their Smart TVs."