A survey of Facebook Pages in the UK by socialbakers has named Amazon as the most popular brand by number of fans, with a total of 3,465,226 local fans through the month of June..
This was sufficient to see it usurp Skittles which was left in the number two spot with 2,783,219 local fans – even though its total fan base of 25,401,165 far exceeded Amazon’s total of 3,872,249.
Rounding out the top five were marketing stalwarts Coca-Cola, Cadbury Crème Egg and iTunes, which accrued 2,396,601, 2,253,784 and 2,053,085 local fans respectively.
In separate findings the brand analysts found that Pepsi max had secured the coveted most popular Facebook post accolade after garnering 265k interactions; including 124k likes, 15k comments and 125k shares for a ‘bus levitation’ stunt conducted in partnership with the magician Dynamo.
Top Facebook brands by local fans:
1 Amazon UK 3,465,226
2 Skittles 2,783,219
3 Coca-Cola 2,396,601
4 Cadbury Creme Egg 2,253,784
5 iTunes 2,053,085
6 Ben & Jerry's 1,948,943
7 Maximum Respect for the British Armed Forces supporting the RBL 1,945,327
8 Ben & Jerry's 1,942,208
9 Cadbury Wispa 1,843,104
10 Disney 1,824,740