Rita Ora's debut campaign as brand ambassador for Madonna's clothing label Material Girl revealed
Pop star Rita Ora has unveiled pictures of her debut campaign for Madonna’s clothing range Material Girl.
Ora was confirmed at the new face of the US label, run by Madonna and her daughter Lourdes, last month taking over from Georgia May Jagger.
The campaign was shot on location in London in May, before she was officially announced as brand ambassador in a deal believed to be worth $760,000.
The teen label, which is sold exclusively at US department store Macy’s, has also run campaigns fronted by former Gossip Girl actress Taylor Momsen and US TV personality Kelly Osbourne since its inception in 2010.