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Mentally Friendly design colour programme for Coles

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By Steven Raeburn, N/A

July 10, 2013 | 2 min read

Sydney digital communications agency, Mentally Friendly, has designed an online shopping programme for Coles’ fashion range, Mix Apparel.

Which are you?

The aim of the campaign is to promote the expansion of the brand’s colour range and available stock online.

"A lot of our customers tell us they'd love some help in the styling department. So along with the team at Mentally Friendly we've developed Colourscope, an easy quiz to discover what colour palette might best suit your personal colouring and style, as well as some recommendations from our latest collection,” said Says Jessica Richmond, Coles marketing manager for non-food.

Nick Gower founder and creative head of Mentally Friendly said: “Retailers have either got to engage consumers with an experience or heavily discount on price to compete in the online space.”

He added: “This campaign is built around an engagement model, giving the consumer a unique experience that can deliver a sale without compromising on price."

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