10 July 2013 - 3:15pm | posted by | 0 comments

Marketing Weak: Kia - Women of Now

Sometimes it’s hard to know what to say when an ad comes along that grates like nails on a chalkboard and makes you yearn for coma inducement.

Sometime it might just be you that doesn’t like it.

However, with this Australian campaign for Kia we’ve checked and it’s definitely not a single opinion here as this advert sucks big time.

We at Marketing Weak are all for female empowerment and the modern woman – see our Woman in Digital series which proves that the role of women in business is strong and growing. This advert is clearly trying to appeal to that demographic…well we think it is, but the rousing speech delivered by this striding Sheila misses the mark by some way so it’s hard to tell exactly who is meant to want to run out and buy a car straight after seeing it.

But we still recommend a viewing.

We’re Marketing Weak – we don’t internalise. We vocalise (guff).

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Designer Sunglass Company Website Launch

06/03/2015
Kentico Partner: pixelbuilders Check out our latest website...

Bauer Knowledge: The Millennials Chapter

06/03/2015
Bauer Media has built its brands and business on a deep...

Something new for Freya Bridal

06/03/2015
Passion, communication and the ability to keep things fresh...

Hug Rug – brand development

04/03/2015
We were tasked with raising the profile of Yorkshire-based ...

Fox's Biscuits

03/03/2015
We were approached by Fox’s Biscuits to develop a New...