10 July 2013 - 3:15pm | posted by | 0 comments

Marketing Weak: Kia - Women of Now

Sometimes it’s hard to know what to say when an ad comes along that grates like nails on a chalkboard and makes you yearn for coma inducement.

Sometime it might just be you that doesn’t like it.

However, with this Australian campaign for Kia we’ve checked and it’s definitely not a single opinion here as this advert sucks big time.

We at Marketing Weak are all for female empowerment and the modern woman – see our Woman in Digital series which proves that the role of women in business is strong and growing. This advert is clearly trying to appeal to that demographic…well we think it is, but the rousing speech delivered by this striding Sheila misses the mark by some way so it’s hard to tell exactly who is meant to want to run out and buy a car straight after seeing it.

But we still recommend a viewing.

We’re Marketing Weak – we don’t internalise. We vocalise (guff).

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...