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Lippincott appoints Charles Wright as senior partner

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By Ishbel Macleod, PR and social media consultant

July 10, 2013 | 2 min read

Global brand strategy and design firm Lippincott has announced the appointment of Charles Wright as senior partner.

Wright most recently served as managing director of Wolff Olins in the Dubai office, where he built the company's presence in India and the Middle East.

He said: “I’m delighted to be joining the Lippincott team. I’ve admired their work for many years and share their philosophy about what is needed for the next generation of global brands to succeed.

“Branding is constantly changing. More and more, it encompasses the overall business, including employees, investors and the overall customer experience. It’s an exciting time to be a brand consultant and I’m looking forward to doing meaningful, transformative work.”

Prior to Wolff Olins, he served as a planning manager for PepsiCo, and a consultant for both Accenture and PA Strategy Consulting.

Simon Glynn, senior partner and head of Europe and the Middle East, said: “Charles’ expertise in brand strategy and business development will be a great asset to Lippincott as we continue to increase our global footprint and develop new clients within the region.

“Charles’ passion for interpreting business problems as creative challenges fits right in with our work in delivering brand transformation through strategy, design and innovation.”

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