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Leeds City Credit Union appoints Intermarketing Agency

Leeds City Credit Union (LCCU) has selected Intermarketing Agency as its marketing agency following a pitch process earlier this year.

Intermarketing Agency has now been tasked with redesigning in-branch literature and developing a summer loans campaign as well as assisting LCCU to pitch for and secure new partnerships with social enterprises and other organisations in Leeds and elsewhere.

“We appointed Intermarketing because they demonstrated that they were able to understand our business and show empathy for the members and customers that the credit union serves,” commented Chris Smyth, chief executive, LCCU.

Steve Sowden, managing partner, Intermarketing Agency added: “We are delighted to be working with LCCU…It’s great to be able to share our expertise in the financial services and not for profit sectors and help them to actively increase their membership.”

Featured by The Drum