Jonathan Asfaw named VP international sales at Martini Media

Martini Media has appointed Jonathan Asfaw as VP of international sales, as it aims to capitalise on the rapid growth and client success the company is experiencing across Europe.

Afsaw, previously an executive with Hearst Media, has become responsible for developing the strategy to drive success across the company's current base of clients, including Patek Phillipe, Ritz Carlton and Lloyd's TSB.

He has also been tasked with forging relationships with other brands that are aiming to reach the affluent market at scale.

"Today's top brands understand that, increasingly, data-driven digital advertising, content and audience marketing channels are the avenue to consumers who crave content regardless of where they are at any given moment," said Martini Media's president and CRO, Tom O'Regan.

"Our record revenue growth in the UK over the last year and, particularly across the last two quarters, is a testament to the market's demand for the innovative solutions that Martini Media uniquely offers to help them execute against that goal. I am confident that under Jonathan's leadership, the momentum will continue as Europe's top brands continue to capitalize on the opportunities that the highest performing media delivers."

Afsaw’s appointment follows Martini Media’s recent partnership with Incisive Media.

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Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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