10 July 2013 - 10:07am | posted by | 2 comments

Glasgow Airport hopes ‘G’ logo will hit the spot

Glasgow Airport hopes ‘G’ logo will hit the spotGlasgow Airport hopes ‘G’ logo will hit the spot

Glasgow Airport has unveiled the fruits of a re-branding exercise designed to promote the air hub to Commonwealth games visitors.

As part of a £17m investment in the terminal ahead of the event the transport hub is launching a new ‘G’ logo which adopts typography intended to evoke the stylised image of a thistle.

A new strapline for the airport accompanies this, reading ‘Proud to serve Scotland’ on a Saltire blue background.

Glasgow Airport MD Amanda McMillan said: "When creating our new identity, we considered the many factors that make Glasgow Airport unique and the overwhelming theme was that the people who work here see it as more than a job.

"Our new strapline was therefore quite a logical choice as it articulates the tremendous sense of pride we take in serving Scotland.

"For many, Glasgow Airport is their first and last impression of Scotland and the concept of the new brand also centres on creating a sense of place.”

The simple new look was created by Paisley-based agency Designline and will be rolled out across the terminal over the coming months.

Comments

10 Jul 2013 - 10:38
Designline_'s picture

So proud to be the creative agency for this new brand! Check out more pics of the logo in place on our facebook page. Just search 'Designline Creative' or check out www.designlinecreative.co.uk

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11 Jul 2013 - 10:19
jonny12777's picture

Well done to the creative agency involved! A clean, modern, bold, yet retro design. Fantastic!!

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