Andrew Strauss and Michael Vaughan to front broadcast partnership between Sky Sports and Wolf Blass Yellow Label during Ashes coverage
Former England cricketers Andrew Strauss and Michael Vaughan will front the Investec Ashes broadcast partnership between wine brand Wolf Blass Yellow Label and Sky Sports during the latest test series.
The TV sponsorship will include idents broadcast during the coverage of the series and the next in Australia in the Winter, with the idents set for broadcast each day during Sky Sports, including replays and catch-up coverage, while adverts will also run on Sky Sports News and the Sky Sports website.
Andrew Carter, managing director of Treasury Wine Estates EMEA, said: “We are incredibly excited to have two inspiring leaders like Andrew and Michael signing up to be Wolf Blass brand ambassadors for this year’s Ashes. They are both people who represent the essence of triumph, much like Wolfgang Blass, the founder of the Wolf Blass brand.
“This campaign will centre around the heartland of Wolf Blass wines, ‘Yellow Label’ - the UK’s favourite premium Australian wine. These wines have delivered quality and consistency for more than 40 years,” he said.
All activiation activity will be managed by MediaCom Sport.
Director of sport at MediaCom Global, James Hough, described Wolf Blass as having "fantastic cricketing heritage."
He continued: "We’re looking forward to developing and deepening its association and involvement with the game with a shared essence of triumph. Strauss and Vaughan, are two heroes of the Ashes and the brand couldn’t have more appropriate ambassadors during what promises to be a fantastic summer of cricket."