People who buy and wear the skins of exotic animals are just as bad as those who kill the animals, PETA has suggested in a new series of graphic ads.
The ads, created by Lowe Singapore, insist ‘When you buy, you become part of it’.
The series show a tourist help poachers rip the skin off a zebra for a bag; a businessman stabbing an alligator with a spear and a woman helping to tear the skin off a bear.
PETA associate director Mimi Bekhechi said: "Every year, millions of animals – including bears, alligators and zebras – are violently killed for their skins and body parts.
"PETA's new ads point out that every single person who buys a jacket, a handbag or shoes made out of an animal's skin contributes to the demand for exotic-skins and pelts – and supports some of the bloodiest industries on the planet."