Saatchi & Saatchi, Sydney launch Cadburys/Woolies tie in
Saatchi and Saatchi, Sydney, has designed a new creative for the partnership between Cadbury and Woolworth, continuing the chocolate brand’s ‘Joyville’theme.
An extension to the range is available exclusively at Woolworths stores nationally from today.
"We are proud to be working with Woolworths on a market-leading campaign that creatively weaves the Joyville story with the Woolworths fresh food people messaging to deliver a TVC and 360 degree campaign that is quirky, playful and unique,” said Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk.
“We are confident our customers will absolutely love this new Marvellous Creations product and vote to keep it as part of the range permanently."