Geelong Cats take to TV to promote the Deadly Choices message
The Geelong Football Club is supporting a $150,000 programme promoting anti-smoking, smoke-free and healthy lifestyle choices aimed at Aboriginal and Torres Strait Islander youth.
Allen Christensen and Matthew Stokes will appear in two TV commercials
The Minister for Indigenous Health, Warren Snowdon announced that the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) had received the funding to deliver programs in partnership with the Cats.
“Starting in the Barwon region, the Cats’ players will explain what Deadly Choices they have personally made,” he said.
“They will encourage young people to say no to smokes and adopt healthy lifestyle choices, including connecting to culture, healthy eating and physical activity.
“This approach was first developed in Queensland by the Institute of Urban Indigenous Health, which engaged NRL stars including Sam Thaiday and Preston Campbell as sporting role models for the Deadly Choices strategy Queensland.”
Cats Allen Christensen and Matthew Stokes will appear in two TV commercials promoting the initiative.