All star plan comes together for Honda's A-Team campaign
An extraordinary dream team has collaborated to pull a plan together to market the new Accord for client Honda.
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Social network LinkedIn, Leo Burnett Melbourne and ZenithOptimedia all worked together to design the "A-Team", an online campaign designed to leverage LinkedIn contacts to engage them in a “personalised” creative.
“We chose the LinkedIn platform and use of their Application Programming Interface (API) to target an audience of mid-tier affluent professionals and engage them in a more personalised and creative way,” said Kevin Lillie, Honda Australia senior manager marketing.
“We are particularly pleased with the way professionals can engage with the Accord's features and select connections that best fit a particular position on their team."
Members are asked to select the position that best describes them and then choose from their professional contacts on LinkedIn to fill the remaining four positions on their team to create their “A-Team.”
Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn said: "We've really enjoyed working with Honda and ZenithOptimedia to develop a concept that would allow for social sharing with their target audience.
“The Honda Accord A-Team campaign is another great example of a brand using LinkedIn to come up with a more creative approach to reach and engage their target audience.
“This is the first automotive campaign in Australia to use the LinkedIn API.”