Xbox appoints Jam to handle EMEA social media
Microsoft has today announced the appointment of Jam to handle its EMEA social media account for Xbox.
Jam will be tasked with supporting the launch of the Xbox One, and well as handling Xbox 360.
Graeme Boyd, social marketing manager at Xbox EMEA, said: “We’re delighted to add Jam to our digital agency roster as our EMEA social media and community agency. This November will see us launch the ultimate all-in-one entertainment system with Xbox One, and it is exciting to bring in such talent to help bring this offering to life for our millions of Xbox fans across the region.”
Jam will be responsible for social media strategy and creative digital executions.
Richard Costa-D’sa, managing director of Jam, said: “Xbox has such a rich heritage of social excellence – we’re thrilled to help take the brand into the next stage of their evolution.”
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