Southern Comfort get comfortable in Australia
New York’s Wieden + Kennedy have designed the next stage of Southern Comfort’s "Whatever's Comfortable" campaign, which launched in Australia today.
It features a TV spot sustaining the theme of last year’s national media campaign in Australia, featuring a portly man on a leisurely beach saunter.
"We want to champion consumers to 'be their awesome selves' and that attitude comes out through this work,” said Darren West, senior brand manager, Southern Comfort.
“We're comfortable being Southern Comfort and we want our consumers to embody that same attitude about themselves."
The campaign launches on regional television, cinema, digital activation and promotions at point of purchase.