Pirimal Healthcare awards media account to Madison Media Sigma after multi-agency pitch
Pirimal Healthcare has appointed Madison Media Sigma to handle its media account, replacing incumbent agency Lodestar, part of Inter Public Group.
The appointment comes following a multi-agency pitch involving Havas's MPG and Omnicom's OMD.
Madison Media Sigma will work with Piramal Healthcare in its aggressive plans for its over-the-counter category, having recently launched skin creams under its Lacto Calamine brand name. The agency will also aide in the healthcare company’s plans to launch several other brands.
The account is worth approximately $11.5m.
Madison's client list currently includes Raymond, Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Café Coffee Day, Radikal Rice and Crompton Greaves.