LV=, the financial mutual, has announced the appointment of Victoria Wentworth as its new brand and life marketing director.
Wentworth was previously international customer strategy director at Aviva, devising the firm’s customer marketing strategy and planning.
The new role will see her assume responsibility for overall marketing strategy and vision for life products as well as ensuring that their marketing fits with the LV= group brand.
Wentworth will report directly to Richard Rowney, LV= Life and pensions managing director.
Richard Rowney, LV= life and pensions managing director said: “As a result of considerable investment in our people, our products and our service, the Life business has grown significantly in recent years. Appointing someone of Victoria’s calibre will help us to continue to be seen as an ambitious player in our chosen markets.”
Victoria Wentworth, LV= brand and life marketing director said: “LV= has a reputation for its nimble, customer focused approach and as such it is an exciting time to join the team. Its current offering puts LV= in an excellent position for further growth and I look forward to working with the team to help build on the successes they have already achieved.”