Artex Easifix engages Cite to target new generation of homeowners with Facebook campaign
Artex Easifix is attempting to reposition itself as a DIY brand for young homeowners with a new campaign featuring the ‘Crack Squad’ – an elite team of DIY experts sent to track down and stop DIY disasters.
In a bid to reach the younger market Artex Easifix is launching the campaign via a Facebook competition offering the chance to win a two-night stay at one of the many Malmaison hotels nationwide.
In addition to the competition the Facebook app also features a personalised ‘DIY Most Wanted List’ that pulls in images of their Facebook friends. The Facebook activity forms part of the brand's wider social media strategy, handled by digital agency Cite.
The campaign follows the introduction of eight all-in-one repair kits, designed to help a new generation of homeowners tackle a multitude of repairs.
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