Some you win ... Bud Light win in US costs BBDO Coors Light in Canada
The Coors Light account in Canada is leaving BBDO - because of the agency's Bud Light win in the U.S.
Bud Light: Big win for BBDO
The agency picked up Bud Light in the States last month. Molson Coors, which markets Coors Light in Canada, immediately began considering its options , said AdAge - and is now to move the brand to another agency .
"Molson Coors Canada will announce the re-assignment of the brands currently managed by BBDO Canada within the coming weeks," Peter Nowlan, chief commercial officer for Molson Coors Canada, said in a statement to Ad Age.
He said they were in discussions with a very short list of "whom we believe to be the best agencies in Canada."
Molson Coors competes with Bud Light-owner Anheuser-Busch InBev worldwide.
Bud Light, top-selling beer brand in the U.S., was a major win for BBDO, which is handling the business from its Chicago office.
In the U.S., Coors Light is the second-largest beer brand with 8.7% market share behind Bud Light's 18.6%.
BBDO also faces potential conflict issues with Diageo-owned Guinness and Red Stripe beer brands, which the agency runs from New York. Diageo and BBDO have not commented on the situation.
Paul Chibe, Anheuser-Busch InBev's VP of U.S. marketing, said in a recent interview that he would not have an issue with BBDO keeping Guinness, noting that "Guinness in the U.S. is pretty small and it's run out of New York."