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BBC cans 3D programming due to lack of public interest

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By Cameron Clarke, Editor

July 6, 2013 | 2 min read

The BBC is to drop 3D programming after seeing "a lack of public appetite" for the format.

Kim Shillinglaw, the BBC's head of 3D, said the technology has "not taken off" with viewers who find it a hassle to use at home.

The BBC has been trialling 3D broadcasts for the last two years and has already planned to show tomorrow's Wimbledon final between Andy Murray and Novak Djokovic in 3D.

Shillinglaw will return to her main job as the corporation’s head of science and natural history at the end of the year when the 3D trial ends.

After that, she said the corporation would take a "good old pause" before deciding whether to resurrect 3D coverage in future.

Shillinglaw told the Radio Times: "I have never seen a very big appetite for 3D television in the UK.

"I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing - I think that's one of the reasons that take up of 3D TV has been disappointing."

The BBC's 50th anniversary of Doctor Who will still be broadcast in 3D, as will new series Hidden Kingdom.

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