5 July 2013 - 4:18pm | posted by | 0 comments

YouTube funding of UK original content channels in doubt

YouTube funding of UK original content channels in doubt YouTube funding of UK original content channels in doubt

YouTube’s funding of its original content channels in the UK is in doubt following its spend of £500,000 on its original content strategy last year.

Speaking at Broadcast’s Commissioning & Funding Forum earlier this week, Rachel Ball, content partnerships manager for YouTube said that the Google owned video distribution platform wanted to “be out of the funding business.”

She added that the funding last year was to boost the content and concept of the platforms, but indicated, as with funding for original content in the States when funding was cut by 60 per cent for the second round of spend, this was not a long-term funding plan.

“The original-programming push has allowed people to look at YouTube as a real business,” she added.

Following her comments a spokesperson for YouTube explained that it wasn’t as simple as YouTube simply stopping the funding of the content providers for its channels in the UK, while Ball added: "While we have already re-funded a number of channels in the US, our goal with the original channels initiative has always been for all of our partners to succeed and to bring in more investment and new advertisers to YouTube over time. We’ve seen that in the last year and this activity is the sign of a healthy ecosystem. It's still too early to discuss the specifics of the UK channels, but as always we'll continue to work closely with all partners."

Earlier this year, YouTube ran a Comedy Week, featuring well known comedians from the UK and US providing original content for its site.

Don't miss out... Get your Digital news by email

See all specialist newsletters

8 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...