WorldPay turns to SomeOne to create brand identity for WorldPay Zinc
Payment provider WorldPay has engaged SomeOne to create the name and visual brand identity for WorldPay Zinc, a new low-cost, low-commitment way to accept card payments.
The London-based agency was tasked with creating a brand personality centred on representing the high –speed digital payments process.
Alastair Douglas, marketing director at WorldPay Zinc, said of the identity: “We are delighted with the new brand and look forward to seeing it develop.”
SomeOne based the creative on high-speed photography images capturing the moment when two elements meet, with photographer Simon Warren using airborne paint pigment and high-speed photo-rig to create the images.
Mark Smith, SomeOne designer, commented: “We took the idea of buyer and seller coming together to create a rapid transaction. With this product the magic happens when transactions occur – buyer and seller – two colours coming together. The frozen shots are a rapid unseen moment in time, just like the millions of payments WorldPay process daily. The perfect metaphor for the new service.”
SomeOne founder, Simon Manchipp, added: “This new branding brings charm to the category of payments. WorldPay Zinc has taken a smart move to be far more visually entertaining to better connect with a wider audience.”
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