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Société Générale trumpets Twitter engagement in new TV ad as it aims to generate consumer responses in 30 minutes

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By John Glenday, Reporter

July 5, 2013 | 1 min read

French banking giant Société Générale has launched a new television advertising campaign which trumpets its Twitter based customer service innovations.

Created by Fred & Farid the new campaign pledges to respond to Twitter queries within 30 minutes during the working week to French television viewers and via an accompanying digital push.

In doing so it has become the first French bank not only to advertise on Twitter, but also to integrate the micro blogging service with its own advertising.

The bank launched its @SG_etvous Twitter handle two years ago, dedicated to answering customer relations and retail banking questions.

Emmanuel Ferry, managing director for France at agency Fred Farid Group, said: “We know there is always a fear in clients mind about communicating on client relationship management tools, such as Twitter,” he says. “We really pushed for it because modern communication is simply about opening a conversation with an audience. When we look at the first day of results of the campaign, they are incredibly positive… because people value the commitment behind the act of communication.”

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