Ebuzzing creates ‘BuzzPlayer’ to allow Vine and Instagram videos to be shared outside the platforms
Ebuzzing has introduced the ability for brands to share branded Vine and ‘Video for Instagram’ clips outside of the platforms.
The Vine and ‘Video for Instagram’ content will be available in Ebuzzing’s BuzzPlayer's expanding video format and eTab format, and will see marketers be able to track views and shares on content.
Rebecca Mahony, VP of global marketing at Ebuzzing, said: “Vine and ‘Video for Instagram’ have generated huge excitement within the marketing industry, but until now there has been no advertising platform enabling brands to fully exploit the potential of these platforms as a tool for sharing great content.
“Ebuzzing is ahead of the curve in pioneering a whole a whole new medium for advertising - this is a great step forward for the sharing of Vine and ‘Video for Instagram’ content and will help marketers grow their reach and showcase their work to a wider audience.”