5 July 2013 - 3:10pm | posted by | 0 comments

David Hasselhoff stars in music video-style advert for Cumberland Farms’ ‘Iced Hoffee’

Cumberland Farms, a US chain store, has unveiled a new advert for its iced-coffee, or ‘iced Hoffee’ as it prefers to call it.

The music-video style ad stars David Hasselhoff singing about his love for the icy drink to a plethora of cheesy backdrops.

“I'm so thirsty for you love I can't hide it/I'm so crazy for your taste and I just can't deny it," he bellows.

Created by Boston-based agency, Full Contact Advertising, the 60-second spot is the latest instalment in the 'Iced Hoffee' campaign.

Mass Market reports that the equally naff in-store signs for the campaign, which launched earlier in June, proved so popular they began disappearing.

Fans then took pictures of the stolen boards in various locations, including concerts and weddings, and circulated them on social media.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...