David Hasselhoff stars in music video-style advert for Cumberland Farms’ ‘Iced Hoffee’

Cumberland Farms, a US chain store, has unveiled a new advert for its iced-coffee, or ‘iced Hoffee’ as it prefers to call it.

The music-video style ad stars David Hasselhoff singing about his love for the icy drink to a plethora of cheesy backdrops.

“I'm so thirsty for you love I can't hide it/I'm so crazy for your taste and I just can't deny it," he bellows.

Created by Boston-based agency, Full Contact Advertising, the 60-second spot is the latest instalment in the 'Iced Hoffee' campaign.

Mass Market reports that the equally naff in-store signs for the campaign, which launched earlier in June, proved so popular they began disappearing.

Fans then took pictures of the stolen boards in various locations, including concerts and weddings, and circulated them on social media.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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