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Asda Work Club

ASDA appoints Work Club as lead creative agency on digital brief

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By Stephen Lepitak, -

July 4, 2013 | 2 min read

Supermarket chain ASDA has appointed Work Club to handle an integrated digital brief following a competitive pitch.

The appointment will see Work Club tasked to act as the lead strategic, creative and production agency across multichannel digital activity on a rolling retained basis, it has been revealed.

Lisa de Bonis, strategy partner at Work Club, commented: "We're incredibly excited about working with ASDA. As a company they're innovating daily and their entrepreneurial spirit means great things can happen fast."

Yesterday, speaking at The Drum Live, ASDA's head of social media, Dom Burch, talked about the brand's social strategy and how he plans to integrate that with its in-store experience.

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