3 July 2013 - 8:17am | posted by | 0 comments

Yahoo snaps up iPhone moviemaking app Qwiki

Yahoo snaps up iPhone moviemaking app QwikiYahoo snaps up iPhone moviemaking app Qwiki

Yahoo has splashed out an estimated £26-£33m on the acquisition of Qwiki, the start-up moviemaking app which allows iPhone users to turn photos, music and videos into short films.

It is the latest in a spate of purchases by the internet giant following its buy out of blogging service Tumblr and fantasy sports app producer Bignoggins Productions, part of efforts to compete more effectively with the likes of Google and Facebook.

This has been masterminded by new chief executive Marissa Mayer who also recently oversaw an upgrade to Flickr, giving users 1TB of free storage to host video clips and HD images.

In a statement Yahoo said that it: “… will continue to support the Qwiki app, and the team will join Yahoo! in our New York city office to reimagine Yahoo!'s storytelling experience".

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sterling Bank - Arsenal FC Partnership

06/05/2015
Challenge Sterling Bank needed to pull together an advert...

What's Yours is Mined

06/05/2015
Despite being one of the country’s largest economic...

MAY THE 4TH BE WITH YOU

06/05/2015
Xbox wanted to do something different to celebrate Star...

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...