Trinity Mirror has announced a digital recruitment drive which will see 25 journalists employed to bolster its existing 26 strong team, allowing them to more than double their existing output of 900 online stories per week to 2,000.
The move has been timed to coincide with the introduction of a paywall by rival red top The Sun, an event which Trinity expects to draw a spurt of readers to its own site.
The investment incorporates both the Mirror and Sunday Mirror and is intended to boost both titles online presence as part of a wider ‘digital first’ web strategy.
LLoyd Embley, the editor-in-chief of the flagship national titles, said: “Since integrating the seven-day print and digital teams earlier in the year, we have dramatically improved our online traffic – but in order to take the next big step we need to invest.
“By recruiting a further 25 staff, we will be doubling the number of our dedicated digital team. The new plan will allow us to publish at least 1,000 more stories every week".
Mirror Group Digital has recorded a 30 per cent increase in monthly visitors and set online viewing records in recent months.
This success contrasts sharply with the print side of the business, where 90 editorial roles have been cut from its regional operations.