3 July 2013 - 9:03am | posted by | 0 comments

Rustlers commences four-month sponsorship deal with South Park on Comedy Central

The sponsorship deal targets the young market of both Rustlers and South ParkThe sponsorship deal targets the young market of both Rustlers and

Microwavable snack Rustlers has engaged integrated marketing, advertising and communications agency BJL to create a new suite of indents to accompany the brands sponsorship of South Park on Comedy Central.

The series of 15 indents, devised by BJL's Paul Kinsella and Carla Hawkins and overseen by creative director Tom Richards, feature the strapline 'A whole lot of belly laughs' and will air before and after the opening and closing credits as well as at breaks.

Annette Heyes, senior brand manager at Keepak, parent company of Rustlers, commented: "South Park is a fantastic show for Rustlers to feature alongside, giving the brand highly targeted access to a key audience. We’re delighted with BJL’s new set of microwave characters and are looking forward to seeing the effects of their impact on a nation of South Park fans."

The four-month sponsorship, which runs from July and was brokered by MediaCom Beyond Advertising, aims to raise awareness of the brand and is aimed at the target market of young convenience food buyers.

Of the project Richards said: "When presented with the creative challenge of how to bring microwaves to life, we decided to do just that. Staying true to Rustlers’ tongue in cheek sense of humour, we’re confident this new set of idents will strongly appeal to a hungry young audience with only one thing on their mind late at night – snacks."

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...