News
Marketing can change the world

Robert Webb duets with meerkat Aleksandr Orlov for new Compare the Market ad

Comedian Robert Webb is to sing in public for the first time after filming a new Compare the Market TV ad with its long-standing furry mascot, Aleksandr Orlov.

The commission sees Webb, using his Victorian alter-ego of Maurice Wigglethorpe Throom, duet with the meerkat in an effort to patch up their differences.

Debuting this evening during ITV’s Love & Marriage at 21:30 the piece will take place in the grounds of Orlov’s country estate, around a grand piano.

A long-running feud between the two main protagonists is centred on confusion between comparethemeerkat.com and comparethemarket.com, with Throom overseeing the latter and Orlov behind the former.

Together they sing a cover of Ebony & Ivory, reworked as ‘Gingery and Furry’.

Orlov commented: “Not only am I well-know television personality and bestselling author, I have decide is time to fulfill my musical ambitions. So I have make recording of famous piano duet with my whiskery comparings rival Maurice Wigglethorpe-Throom. Find out who is greater singer by watch video on T.V. from Wednesday evening. The answer should be not surprising.”

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

All by John