The Body Shop's head of social media Rowan Stanfield to speak at Brighton Digital Marketing Festival 2013
The Body Shop's head of social media Rowan Stanfield is set to be one of the keynote speakers at this year's Brighton Digital Marketing Festival. Stanfield, the first keynote speaker announced for this year's day-long event, is expected to discuss her views on the creation of brand led social media strategies and look at the retailer's own use of social. She will focus on how a social strategy must determine the wider business objectives, while also mapping out the necessary digital activity in order to help meet them and how the resulting impact can be measured. This year's event, in partnership with The Drum, and run by Pure360, will once again aim to provide marketers with the more recent and relevant trends and insight to guide their online marketing strategies for the year ahead. Further speakers and information on the event, which takes place on 19 September with more information available on the event website which goes live later this week.