The Body Shop's head of social media Rowan Stanfield to speak at Brighton Digital Marketing Festival 2013

The Body Shop's head of social media Rowan Stanfield is set to be one of the keynote speakers at this year's Brighton Digital Marketing Festival.

Stanfield, the first keynote speaker announced for this year's day-long event, is expected to discuss her views on the creation of brand led social media strategies and look at the retailer's own use of social.

She will focus on how a social strategy must determine the wider business objectives, while also mapping out the necessary digital activity in order to help meet them and how the resulting impact can be measured.

This year's event, in partnership with The Drum, and run by Pure360, will once again aim to provide marketers with the more recent and relevant trends and insight to guide their online marketing strategies for the year ahead.

Further speakers and information on the event, which takes place on 19 September with more information available on the event website which goes live later this week.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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