2 July 2013 - 5:20pm | posted by | 0 comments

Swan lights up 130th anniversary with online media campaign

Swan lights up 130th anniversary with online media campaignSwan lights up 130th anniversary with online media campaign

Tobacco brand Swan has mounted an online media campaign devised by Navigate Digital to celebrate its 130th anniversary.

The campaign focusses upon the history of the brand through a series of online ads hosted by The Sun, NME and Spotify which link back to an ‘Ultimate Pub Quiz’ game on Swan’s own website.

A targeted marketing campaign will also be published on Match.com.

Fans who successfully answer these posers will be entered into a draw to win a custom designed anniversary tin.

Eleni Koulara, Marketing Manager at Republic Technologies (UK) Ltd, the company behind Swan, said: “Swan has a great history of design and creativity, and that’s reflected in this campaign at all levels. Navigate has done a great job of showing that creativity is integral to intelligent online advertising campaigns, too, with a targeted and strategic use of media that understands of the nuances of the category.”

Sharan Cheema, account director at Navigate Digital, added: “Not many brands can claim a 130 year heritage, but Swan’s strong understanding of its brand and commitment to design and quality means it’s still going strong. It was great to develop a campaign with such an interesting brief.”

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