Tobacco brand Swan has mounted an online media campaign devised by Navigate Digital to celebrate its 130th anniversary.
The campaign focusses upon the history of the brand through a series of online ads hosted by The Sun, NME and Spotify which link back to an ‘Ultimate Pub Quiz’ game on Swan’s own website.
A targeted marketing campaign will also be published on Match.com.
Fans who successfully answer these posers will be entered into a draw to win a custom designed anniversary tin.
Eleni Koulara, Marketing Manager at Republic Technologies (UK) Ltd, the company behind Swan, said: “Swan has a great history of design and creativity, and that’s reflected in this campaign at all levels. Navigate has done a great job of showing that creativity is integral to intelligent online advertising campaigns, too, with a targeted and strategic use of media that understands of the nuances of the category.”
Sharan Cheema, account director at Navigate Digital, added: “Not many brands can claim a 130 year heritage, but Swan’s strong understanding of its brand and commitment to design and quality means it’s still going strong. It was great to develop a campaign with such an interesting brief.”