Siemens Home Appliances appoints ODD as UK creative agency
Siemens Home Appliances has appointed ODD as its UK creative agency following a four-way pitch.
ODD will be responsible for the strategic development of UK consumer and trade campaigns for the brand, which is part of BSH Home Appliance.
Michelle Lilley, Siemens brand manager at BSH Home Appliances said: “During the pitch process, ODD showed a real understanding of the market, as well as the opportunities and challenges we face. We’re looking forward to working with them during what will be an exciting period for our business.”
Nick Stickland, creative director at ODD said: “Siemens Home Appliances set the standard in the market. With a tradition of technological innovation and a strong design aesthetic, we’re really thrilled to have the opportunity to partner with them as they leverage their position in the UK going forward.”
ODD is an integrated creative agency specialising in fashion and lifestyle brands whose clients include Dr. Martens, Diageo, Westfield and Lacoste.
The incumbent agency was Purplefrog. Siemens current media agency is MediaCom.