Royal Mail appoints Publicis Chemistry to handle marketing
Royal Mail has appointed Publicis Chemistry to handle its marketing services for Royal Mail Letter, Parcelforce Worldwide and MarketReach.
Appointment: Publicis Chemistry will handle Royal Mail's marketing
The agency's work will begin with advertising for the MarketReach service which launched in July 2012 to offer business solutions. Other activity will include driving stamp collecting as a hobby for children and promoting Royal Mail's parcel delivery service.
Publicis Chemistry CEO, Mike Welsh, said: "Our appointment comes at a pivotal moment for Royal Mail Group and we have an opportunity to leave a lasting legacy for their business."
The agency won the pitch after a statutory tender in December last year.
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