Leo Burnett takes Victoria University account from Sapient Nitro
Leo Burnett Melbourne has picked up the creative account for Victoria University, and will now design all integrated communications for the institution.
Melinda Geertz, Leo Burnett CEO
The agency won the account after a competitive pitch against incumbent, Sapient Nitro.
"It's an honour to work with Victoria University,” said Leo Burnett Melbourne CEO Melinda Geertz.
“We share their fundamental belief that there is an education pathway for every student, and we see real opportunity to amplify that message on their behalf."
Brooke Young, Vice-President, Marketing said: "We are delighted to announce our partnership with Leo Burnett. It's an exciting new chapter for the University and we see the agency playing an integral role in this period of transformation.
“Through the pitch process, Leo Burnett demonstrated a real understanding of our challenges, our vision, our brand and, importantly, our students."