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Felicity Kendall strikes Yoga pose for Healthspan

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By Steven Raeburn, N/A

July 2, 2013 | 2 min read

Felicity Kendall is to appear in a national advertising campaign performing Yoga exercises for vitamin suppliers, Healthspan.

Keeping up the good life

The campaign, designed by content agency MEC Access, runs nationally on ITV, Channel 4 and Channel 5, between 1 July and 25 August.

“We’re incredibly excited to be launching our first TV ad with Felicity Kendal and MEC,” said Robert Dicks, Director of Central Marketing, Healthspan group.

“The agency has created some excellent content for the website that we really feel will strike a chord with our customers.”

Chantal Rickards, Head of Branded Content, MEC Access said: “We were delighted to be able to produce this campaign for Healthspan featuring Felicity Kendal.

“She is a perfect ambassador for the brand, having an enviable health regime and zest for life and aligns closely with Healthspan’s vitamins and nutritional supplements business.

“The Healthspan team were closely involved in every step of production which MEC executive produced on their behalf with Signal TV. It’s a well-rounded piece of content marketing with a TVC at its core and terrific additional material online which will serve the audience well.”

Steve Hatch, CEO of MEC, said: “MEC Access continues to set the pace in innovative and integrated partnerships.

“We are proud that we’ve been able to produce further ground breaking work for Healthspan”.

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