2 July 2013 - 5:29pm | posted by | 3 comments

Confused.com launches third BRIAN the Robot ad

Confused.com has dusted off its BRIAN the Robot mascot for a third television outing, continuing his mission to save customers money.

The 30 second commercial sees the wheeled wonder at a secluded beauty spot before approaching a lone couple admiring the views.

The automated insurance salesperson then duly explains that he has run the drivers insurance details past his software and netted a £225 saving courtesy of Confused.com.

A chuffed BRIAN then misinterprets a popular catchphrase to utter: ‘Yay! Who is our Daddy!’

An integrated digital and social strategy will accompany this piece with further support coming courtesy of radio, press, outdoor, digital and PR.

Joby Russell, marketing director at Confused.com, says: “We’re excited that BRIAN is taking another step on his mission to save people money and we hope that people will continue to engage with BRIAN on his adventures.The third BRIAN advert will further reflect BRIAN’s naïve personality in spite of his specialist knowledge and provide the audience with more of a chance to get to know BRIAN.”

“The advert finds BRIAN in a comprising situation, but this doesn’t put him off his stride in trying to save people money on their car insurance.”

“We have plenty more humorous situations to come that we hope people will engage with, through the strong following that we have managed to create across social media platforms.In the next few weeks you will be seeing BRIAN on more of his adventures as he continues to try and save people money!”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:


7 Jul 2013 - 21:43
Jrena16023's picture

I'm not keen on this new campaign, it feels a bit cheap and kind of too budget for confused.com. I just can't see people warming to Brian, insurance robot has been done before and I think people will be put off by an old idea which seems to have been carried out in a really lack lustre way. The old cartoon ad evolved into a fun and saucy enjoyable (catchy) campaign, it's a shame it got scrapped just as it was finding itself.

19 Jul 2013 - 23:40
edpoe17602's picture

Sorry, but if I'm looking for insurance then a cartoon woman pulling things out of her cavernous vagina whilst her poorly animated tit-jiggling companions bounce around with a sex-offender canine is not where I'm going to go...

20 Jul 2013 - 19:25
ferdd14537's picture

"before approaching a lone couple admiring the views"

Thats so funny! In case you didn't notice, the couple were not admiring the view. The bloke in the car had been bitten by a snake and his missus was helping him suck the poison out!!!


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

K3 approached BWP Group to help them design and build a...

dlc - Responsive website

dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

Peak Scientific is a leading Scottish gas generator...