Barclaycard US has launched a new campaign aimed at highlighting the Barclaycard Arrival World Mastercard travel rewards credit card
Titled ‘Just Around The Corner’, the multi-platform integrated marketing campaign was created by iris Worldwide and emphasises how simple it is to earn miles on everyday purchases and use them to book holidays.
Designed to drive brand awareness and acquisition, the campaign has been rolled out nationally across television, digital and direct mail. Additionally, airport activations have resulted in a kiosk with brand ambassadors in Tampa and sponsored wifi in Pittsburgh.
This activity will be supported by a social media campaign later this year.
"We are excited to be working with such an innovative agency. Through months of research and strategic planning, iris has developed an integrated marketing campaign designed to resonate well among consumers, and inspire a deeper understanding of the Barclaycard brand,” said Peggy Maher, chief marketing officer, Barclaycard US.
Sarah Aitken, iris Worldwide's managing director in New York added: "Our London office has been creating extraordinary campaigns for Barclaycard since 2009, and we are thrilled to have the opportunity to do the same in the US. Barclaycard Arrival is a unique offering in a really cluttered category and we're excited to bring that to life for consumers - and help the brand establish itself in the US."