2 July 2013 - 6:36pm | posted by | 0 comments

Barclaycard US launches ‘Just Around The Corner’ campaign to promote its travel services

Barclaycard US has launched a new campaign aimed at highlighting the Barclaycard Arrival World Mastercard travel rewards credit card

Titled ‘Just Around The Corner’, the multi-platform integrated marketing campaign was created by iris Worldwide and emphasises how simple it is to earn miles on everyday purchases and use them to book holidays.

Designed to drive brand awareness and acquisition, the campaign has been rolled out nationally across television, digital and direct mail. Additionally, airport activations have resulted in a kiosk with brand ambassadors in Tampa and sponsored wifi in Pittsburgh.

This activity will be supported by a social media campaign later this year.

"We are excited to be working with such an innovative agency. Through months of research and strategic planning, iris has developed an integrated marketing campaign designed to resonate well among consumers, and inspire a deeper understanding of the Barclaycard brand,” said Peggy Maher, chief marketing officer, Barclaycard US.

Sarah Aitken, iris Worldwide's managing director in New York added: "Our London office has been creating extraordinary campaigns for Barclaycard since 2009, and we are thrilled to have the opportunity to do the same in the US. Barclaycard Arrival is a unique offering in a really cluttered category and we're excited to bring that to life for consumers - and help the brand establish itself in the US."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

The Rooster team has continued to generate high levels of...