Weston’s Cider unveils its first TV campaign with WCRS
Weston’s Cider is set to unveil its first TV ad today with WCRS, showing a series of people perform minor acts of character shot in a heroic way.
Ian Lewis, head of marketing at Weston’s Cider, said: “This advert represents a significant milestone in the 133-year history of Weston’s cider; we have slowly and quietly ‘pressed on’ and built the Stowford Press brand to become the third largest draught cider in the UK, with a reputation of having the finest tasting draught cider made from 100 per cent traditional English cider apples.
“We are extremely excited about our ‘It Men’ campaign as we believe it will appeal to not only our loyal core consumer base but also bring in new consumers that demand a little extra from their drinks. The campaign is integral to an overall up-weighed marketing investment behind Stowford Press.”
The 60-second commercial will be supported by 30 and 10 second cut downs.
Billy Faithfull, creative director at WCRS, said: “Character. It’s what makes a man. And it’s what makes a cider too, it turns out. Not some swill made with unmanly apples, in an unmanly way by unmanly men, or the French. A real cider is made in the countryside and slowly matured for a little extra character. From the minute it danced across my manly lips, I knew that Stowford Press, a fantastic introduction to the rich, complex world of Westons Ciders, deserved a big idea, one that could look other ideas in the face with fire in its eyes and grit in its teeth. And lo, ‘Press On’ was born. An idea created to justify, to revere and to exalt the character-ful acts of real men across this fine land.”
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