Pot Noodle partners with Bauer Media to launch Piri Piri chicken flavour
Pot Noodle has partnered with Bauer Media in an exclusive, six-figure national cross-media deal to promote its new Piri Piri chicken flavour.
Launching today, the print, online and on-air activity was brokered by the Bauer Access team and will run for four weeks.
Karen Stacey, director of broadcast sales at Bauer Media, said: “It’s great to be working with Pot Noodle again to launch their new product. The Bauer Access team has expanded the communication for this campaign across radio, print, digital and social, providing great synergy between the Pot Noodle ‘Peel the top off a hot weekend’ creative at the perfect time when our radio audiences are getting excited about their weekends. Alongside the content generated by FHM, this will all link into a great central digital competition.”
Activity to promote the strap line ‘Peel the top off a hottie’ will feature across 16 Bauer stations in their Passion and Place portfolios including Kiss UK, Planet Rock, Kerrang!, Key 103 and Metro Radio; as well as Friday evening sponsorship of Kiss and Kerrang! and holiday a guide feature in FHM showcasing five of Europe’s hottest destinations.